Days after teasing fans, JAY-Z premieres the music video for “Family Feud.” Co-starring his wife Beyoncé and daughter Blue Ivy, the latest 4:44 visual takes place inside a church as Blue Ivy walks down the church isle with her iconic father, as the Roc Nation mogul eventually is seen giving his testimonial inside a confessional booth while Queen Bey hears it all on the other side.

Directed by Ava DuVernay and scored by Flying Lotus, the video is filled with star cameos from Omari Hardwick, Michael B. Jordan, Rosario Dawson, Rashida Jones, Niecy Nash and more.

Exclusively available on TIDAL, viewers can watch “Family Feud” during the streaming service’s 12-day free subscription holiday promo running until January 5. Watch below.

In other news, watch Lil Pump perform “Gucci Gang” in a random parking lot.

  • Main / Feautred Images:JAY-Z / TIDAL
Words by Kyle Hodge
Staff Writer

New York based writer that pops flavor and drips sauce.

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