Highsnobiety
JJJJound-New-Balance-990v4-release-date-price (7)
New Balance

Brand: JJJJound x New Balance

Model: 990v4

Release Date: October 14 (JJJJound), October 21 (wider release)

Price: $265

Buy: JJJJound.com, New Balance, select retailers, and New Balance T-House

What We’re Saying: You could make an argument that New Balance has had the strongest release calendar of the year so far. Although there has been a clear focus on the 550 this year, the "golden child" 990-series has been at the forefront of NB's collaborative efforts.

With 2022 set to mark the 40th anniversary of the iconic line, the frequency of collaborations comes as no surprise. From The Basement to WTAPS, Levi's, and Joe Freshgoods, fans of the 990 models have been spoiled for choice.

Now JJJJound is set to throw its hat into the mix with a special makeup of the 990v4. The Montreal-based creative is somewhat of a frequent partner at NB, offering tonal reimaginings of the 992 and 990v3 that have fetched upwards of $2,500 on the secondary market. Each execution under the imprint has been simple, using easy-wearing colors and the timelessness of the silhouettes to maximum effectiveness.

"If it ain't broken, don't fix it," is the name of the game for JJJJound's upcoming 990v4. The sneaker is almost a perfect inversion of the silhouette's original gray colorway, featuring subtly contrasting hits of navy suede and mesh. Though it's a low-key colorway, subtle 3M accents ensure low-light visibility.

Like the 990s that have come before it, the JJJJound x New Balance 990v4 will likely be met with a near-instant sell-out.

While you wait for your chance to get your hands on a pair, how about a JJJJound bike?

To stay updated on everything happening in the sneaker world, check out the best sneakers to add to your rotation this week, follow @highsnobietysneakers on Instagram, and sign up to our newsletter for early access to the best drops sent straight to your inbox.

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