New Balance / Nolis Anderson

This article was published on February 1 and updated on May 16

Brand: Joe Freshgoods x New Balance

Model: 9060 in "Penny Cookie Pink" & "Baby Shower Blue"

Release Date: May 16 exclusively at Joe Freshgoods' Instagram shop; May 20 for Penny Cookie Pink at New Balance

Price: $180

Buy: New Balance's webstore

Editor’s Notes: Joe Robinson, aka Joe Freshgoods, is going for the three-peat with his third New Balance collaboration. After successfully delivering the "Outside Clothes" 990v3s, Mr. Freshgoods wants us to use our inside voices for his next round of New Balance sneakers.

For his "Inside Voices" collaboration, Joe Freshgoods takes on the New Balance 9060 model — a new addition to the New Balance family — in a "Penny Cookie Pink" and JFG-exclusive "Baby Shower Blue" colorway.

Like "Outside Clothes" and "Conversations Amongst Us", Joe Freshgoods and New Balance's "Inside Voices" collab showcases JFG's renowned storytelling in action once again.

Your Highsnobiety privacy settings have blocked this Instagram post.

"To me, telling the story is way more important than selling the product," Joe Freshgoods states.

The apparel's intentional graphics and the shoes' calculated colorways aided in conveying the overarching message behind his latest story regarding the Black experience — that is, the universal etiquette used within the Black household.

Meanwhile, it was acclaimed poet Harold Green whose passionate lyrical delivery helped to "visualize with words what Inside Voices meant to [him]."

Your Highsnobiety privacy settings have blocked this YouTube video.

While Chicago got first dibs with an in-person raffle, the Joe Freshgoods x New Balance 9060 sneakers saw a shock drop on JFG's Instagram shop on May 16, filled with frustrating glitches and checkout errors as expected with any coveted release these days.

No worries, though. You can catch the "Penny Cookie Pink" 9060s again during New Balance's global release.

In the meantime, the Inside Voices collaborative apparel will be up for grabs on May 17, including a tasteful varsity jacket and cozy sweats.

Leading up to the latest collab, Joe Freshgoods had fans fooled with his "550" tweet and "April 2022" tweet featuring Kobe Bryant during the Laker's three-peat, which people suspected would be the highly-anticipated "Inside Voices" drop.

However, JFG's hints end up pinpointing to his creative directed "Conversations Amongst Us" campaign with New Balance, where creamy 550s and 2002R sneakers made for a nice pre-Inside Voices treat.

I mean, is it a true Joe Freshgoods release without his customary playful teasers? I think not.

Jokes aside, we're in for another epic tale in Joe Freshgoods' New Balance storybook, better known as the "9060" chapter.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning-quick updates to your inbox.

We Recommend
  • Joe Freshgoods Took New Balance's Super Chunky Dad Shoes to the Tone Zone
    • Sneakers
  • Joe Freshgoods' Next New Balance Sneaker Is a Red Hot Stepper
    • Sneakers
  • Joe Freshgoods' Excellent New Balance Collab Remembers a Pure Era
    • Sneakers
  • From New Balance to PUMA, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Joe Freshgoods' New Balance Sneaker Is a Shiny Banger
    • Sneakers
What To Read Next
  • Merrell's Killer Clog Makes for a Pretty Amazing Boot
    • Style
  • This Ultra-Tough HOKA Shoe Is Secretly a Slip-On Sneaker
    • Sneakers
  • This Genius ASICS Sneaker Wears a Scuff-Proof Shield
    • Sneakers
  • UGG's Ultra-Thicc New Trail Sneaker Has Steezy Skate Shoe Energy
    • Sneakers
  • Sack and The City: The Marc Jacobs Bag Defining Hot Girl Summer
    • Style
    • sponsored
  • New Balance's Chunkiest-Ever Running Shoe Goes Full HOKA
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.