Highsnobiety
Double Tap to Zoom
YouTube
1 / 2

This month marks the six-year anniversary of Kanye West and G.O.O.D. Music's Cruel Summer compilation album. In celebration of the occasion, designer and creative director Joe Perez — formerly of Donda — shares a look at the design process for the album's iconic cover.

Backed by project track "New God Flow," the 60-second clip details the artwork from the early stages onward. Press play below to witness the transformation.

Your Highsnobiety privacy settings have blocked this YouTube video.

Kanye and G.O.O.D. Music released Cruel Summer on September 14, 2012. Featuring the likes of Kanye West, Pusha-T, Big Sean, Teyana Taylor, Cyhi the Prynce, Kid Cudi, John Legend, Common, 2 Chainz, JAY-Z, and Travis Scott, among others, the album saw four singles — "Mercy," "Cold," "New God Flow," and "Clique" — chart on the US Billboard Hot 100.

Hit the comments to let us know your favorite track from the G.O.O.D. Music LP.

In related news, Kanye West is performing on 'Saturday Night Live's season 44 opener.

We Recommend
  • These Pairs That Prove Summer Footwear Has Never Been Stronger
  • Best Nights VC Is Putting Its Money Where The Party’s At
  • The 10 Best New Collections for Spring — and How to Wear Them
  • We Found The Best Overshirts to See You Through Spring and Summer So You Don't Have To
  • Trust Brain Dead To Turn a Fishing Trip Into a Psychedelic Trip
What To Read Next
  • Sculpting Life Out of Sneaker Death (EXCLUSIVE)
  • Nike’s All-New Air Max Is Simpler Than the Rest
  • The Pharrell-Fueled Clipse Comeback
  • Caffeine, Klarna, & 5Ks: Inside Austin’s Most Connected Run Club
  • How Marc Jacobs, Kim Jones, and Virgil Abloh Made Collaborations Luxurious
  • At PFW, HUGO FORWARD x Zellerfeld Rubberized the Runway