Following an announcement, A.P.C. provided us with a first look at its upcoming collaboration with Kid Cudi earlier this week, referred to as “INTERACTION #1.” Today, the new line became available to shop at select retailers such as Slam Jam.
Cudi has worked on various A.P.C. styles, including a pair of red and white sneakers with “CUDDER” branding, a statement red leather jacket, and a pair of overalls hand painted by creative director and founder Jean Touitou.
In speaking on the collaboration, Touitou said, “When I met Scott (his real name) for the first time, I immediately knew that we would work well together. I could tell by the respectful intensity in his eyes. I could also see it in the striking contrast between his simple, dignified allure and the surprising presence of a pink tattoo on his right hand, which says ‘PINK’ in capital letters.”
“Then, the words ‘beautiful madness’ from his song “Fire” started to resonate within me. Let’s do it, I thought to myself: He’s part of the club,” Touitou added. “At first, I thought he said ‘beautiful manners,’ which would have been fine by me too, but no, it was indeed ‘beautiful madness’.”
Shop the full capsule collection now via the link below.
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