Brand: adidas Originals
Key Features: The sneaker features a maximalist design with a paneled upper construction featuring mesh and suede overlays. Reflective detailing, pops of color on the upper and outsole, and a chunky rubber midsole tie the Falcon together.
Release Date: September 6
Price: Likely to be $100
Buy: adidas Originals stores worldwide and adidas.com
Editor’s Notes: Over two years ago Kylie Jenner announced she was signing with PUMA and even had her own signature sneaker. Now, the youngest Jenner-Kardashian has officially swapped sides, becoming the new face of adidas Originals’ FW18 Falcon campaign.
Kylie Jenner’s older sister Kendall Jenner is already signed to adidas and had previously helped the brand launch its female-centric Arkyn sneaker.
The Falcon sneaker is adidas Originals’ newest female silhouette and pays homage to the brand’s ’90s roots. An earlier version of the sneaker, the Falcon Dorf, originally came out in 1997.
Incidentally, 1997 is also the year Kylie Jenner was born. In her 21 years, she has quickly become one of the most recognizable faces on the planet and was recently valued at almost $1 billion by Forbes. Now the young entrepreneur will become the face of the silhouette, with adidas hoping her cosign will help drive sales and unlock her followers as potential new customers.
When asked about her involvement, Kylie Jenner said “I’ve always loved adidas and it’s exciting now being part of the Originals family, especially for Falcon.”
Speaking on the Falcon silhouette and its place in history, VP global brand communications adidas Originals and Style Alegra O’Hare, said: “With Falcon we are continuing to develop the adidas Originals narrative
We are interested in creating tomorrow’s streetwear by reinventing the most iconic sportswear from our archives. Falcon is inspired by the Falcon Dorf, an iconic model from the ‘90s: its bold and unapologetic DNA is at the core of today’s Falcon and reflects the confident mindset of a new generation of female creative consumers.”
Check out the campaign imagery above and leave your thoughts on Kylie Jenner signing with adidas below.
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