Lamborghini is shifting its focus to exclusivity after announcing it expects to sell over 8,000 cars this year. Autonews reports that the supercar manufacturer’s CEO Stefano Domenicali stated, “We must not go on growing forever. We now have to consolidate these results and preserve exclusivity.”
The recent increase in sales has Lamborghini on track for a 2019 revenue of 1.7 billion euros ($1.92 billion). This is up from 1.42 billion ($1.6 billion) in 2018, states CFO Paolo Poma. According to Autonews, in the first half of this year, Lamborghini increased deliveries 96 percent to 4,553.
Lamborghinis are notoriously difficult to acquire at the best of times, and the move to consolidate recent growth and limit production will only make it harder for prospective buyers. The self-enforced yearly production limit of 8,000 units will begin next year.
In the meantime, the Italian producer is not planning an electric supercar. According to Domenicali, “our customers are currently not interested.”