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How do you capture the scent of something that, well, doesn't smell much like anything? It's a question central to Les Essences de Diptyque, a new collection from the famed fragrance brand inspired by natural materials — including coral, mother of pearl, and crystals — that are nearly imperceptible to the human nose.

Les Essences de Diptyque launches today with five fragrances: Corail Oscuro (which draws from Venice's marine life), Lunamaris (mother of pearl), Bois Corsé (the texture of tree bark), Lilyphéa (water lilies), and Rose Roche (desert rose, a type of crystal).

The scents price at $330, about $100 more than Diptyque's mainline fragrances. There's another difference — they come in redesigned bottles etched with illustrations by Irish artist Nigel Peake.

Diptyque isn't the first brand to augment its pre-existing fragrance collection with higher-end options. In July, Valentino launched "Anatomy of Dreams," a collection of what it calls "haute couture" perfumes. Later that month, Rabanne unveiled "La Collection Rabanne," a line of similarly premium scents.

As interest in fragrance surges, it seems brands are looking to move upmarket. According to a Valentino spokesperson, "the number-one driver of Gen Z is to feel unique." Exclusive sub-collections with artisanal storytelling and higher price points give buyers a way to differentiate themselves from the crowd.

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Indeed, Les Essences de Diptyque is already catching on. On Twitter and TikTok, customers are fawning over the brand's new bottle design, as well as Lilyphéa — a green, vanilla scent that has emerged as the collection's standout.

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