Highsnobiety

In today’s world, life never stops moving. From day to night, unique experiences shape the modern man and woman into inspiring individuals. In that restless spirit, New Balance has crafted the NB 247: a shoe built for today’s 24/7 lifestyle. With a global series of parties on January 7, 2017 that showcased some of the most unique, creative, and innovative cultural figures in some of the world’s biggest cities, New Balance embodies how to live life in 247.

Shanghai quickly followed on the heels of Toyko, becoming the next city to light up in New Balance's Life In 247 Party, celebrating the global launch of the 247 sneaker. China’s largest city served up some Sino street style, with New Balance collabing with the city’s premier streetwear store DOE Shanghai to create a special pop-up convenience store filled with the things you need – any time, day or night.

Just like the 247 sneaker will take care of you non-stop, so the convenience store does the same whether it's early morning runs or late night emergencies. The result: fan fave snacks and drinks got a neat 247-branded twist and were free for anyone who stepped through the doors, while the sneakers themselves were presented in fridges and on shelves where special guests and passers-by could run in and cop the sneaker.

As day turned to night, New Balance and DOE transformed the space and handed the reigns to 'your Mom's fav doom metal DJ' and Shanghai native DJ Cavia for a warmup set before Hong Kong emcee, Doughboy, took to the mic alongside.

For photographic and moving-image proof, check the shots and exclusive vid of the party, above. And if you missed out, get in and experience life in 24/7 with the New Balance 247 sneaker available online and at select stores.

We Recommend
  • Image on Highsnobiety
    adidas Brought Homer Simpson’s Most Relatable GIF to Life
    • Sneakers
  • Image on Highsnobiety
    Addison Rae Is Dressing Like She Raided Dad's Closet
    • Style
  • Image on Highsnobiety
    Kiko's ASICS NOVALIS Line Is For the Practice of Everyday Life
    • Style
  • erl leather jacket
    ERL Is Riding The Leather Jacket Wave Like No Other
    • Style
  • Image on Highsnobiety
    Socks & Sandals Still Go Together Like Peanut Butter & Jelly in 2023
    • Style
  • Image on Highsnobiety
What To Read Next
  • BAPE x Highsnobiety Offers a Full Matching Uniform
    BAPE x Highsnobiety Offers a Full Matching Uniform
    • Style
  • Image on Highsnobiety
    Beyoncé’s Rick Owens Boots Might've Won the 'Renaissance' Tour
    • Style
  • bally ss24
    At MFW, Bally Struts Into Its Bellotti Era
    • Style
  • bottega veneta ss24
    Your Bottega Veneta Dinner Has Been Served
    • Style
  • Prada SS24
    Prada's SS24 Women's Show Was Another Slimy Affair
    • Style
  • brent faiyaz sambas
    Get a Load of Brent Faiyaz's Wavy Sambas
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.