Europe's richest person, Bernard Arnault has announced his LVMH group will contribute $11 million to the “collective effort” to assist in fighting wildfires currently decimating the Amazon rainforest.

The $11 million commitment has been compared against the group's $300 million contribution to the restoration of Notre Dame earlier this year.

Forbes reports that on August 26, the luxury group announced they would join the G7's aid initiative. According to The Guardian, the G7 countries have agreed to an immediate $20 million aid package to help Amazon countries fight the fires as well as a longer-term global initiative to protect the rainforest in the future.

As yet, it is unclear whether the Brazilian president, Jair Bolsonaro will accept the aid.

The Leonardo DiCaprio-backed Earth Alliance has  also committed $5 million to “focus critical resources for indigenous communities and other local partners working to protect the life-sustaining biodiversity of the Amazon against the surge of fires currently burning across the region.”

You can donate to Earth Alliance here.

On this episode of The Dropcast, we are joined by Juice Rodriguez, the VP of Marketing at Concepts, the brand that is known for their footwear collabs. Listen below.

What To Read Next

  • Image on Highsnobiety

    Lacoste & ASICS Took Over COMME des GARÇONS Shirt FW23

    Style
  • Image on Highsnobiety

    Kiko Kostadinov & Marc Jacob's Heaven Are Up to Something

    Style
  • Image on Highsnobiety

    Tracking Ben Affleck's Unexpected Sneakerhead Journey

    Style
  • Image on Highsnobiety

    Gucci Names Sabato De Sarno as New Creative Director

    Style
  • Image on Highsnobiety

    Fenty for the Children: Rihanna's Kids' Line May Be on the Horizon

    Style
  • Image on Highsnobiety

    A Priest Says He Heard Rihanna Playing in Hell

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.