Highsnobiety
Double Tap to Zoom

Europe's richest person, Bernard Arnault has announced his LVMH group will contribute $11 million to the “collective effort” to assist in fighting wildfires currently decimating the Amazon rainforest.

The $11 million commitment has been compared against the group's $300 million contribution to the restoration of Notre Dame earlier this year.

Forbes reports that on August 26, the luxury group announced they would join the G7's aid initiative. According to The Guardian, the G7 countries have agreed to an immediate $20 million aid package to help Amazon countries fight the fires as well as a longer-term global initiative to protect the rainforest in the future.

As yet, it is unclear whether the Brazilian president, Jair Bolsonaro will accept the aid.

The Leonardo DiCaprio-backed Earth Alliance has  also committed $5 million to “focus critical resources for indigenous communities and other local partners working to protect the life-sustaining biodiversity of the Amazon against the surge of fires currently burning across the region.”

You can donate to Earth Alliance here.

On this episode of The Dropcast, we are joined by Juice Rodriguez, the VP of Marketing at Concepts, the brand that is known for their footwear collabs. Listen below.

We Recommend
  • LEGO Group Reimagines Berlin One Block At A Time
  • Why Pioneering Supreme Skater Tyshawn Jones Is Suing Supreme for $26 Million
  • Elevate Your Scent Game: Under-the-Radar Fragrances for the Perfume Connoisseur
  • Luxury Brands Every Highsnobiety Reader Should Know & Where To Buy Them
  • LVMH Watch Week 2025 Doubles Down on Bling & Nostalgia
What To Read Next
  • In Search of barbell object
  • adidas’ Most Rugged Sneaker Is Somehow a Sophisticated Snakeskin Dress Shoe
  • It Is Just So Good
  • Up Close With Pharrell & NIGO's Future-Classic Louis Vuitton Collection (EXCLUSIVE)
  • A Crown Jewel Sneaker for the Young Queen of the WNBA
  • This Is the Future of Basketball Shoes, According to Nike