lmvh to buy off white OFF-WHITE c/o Virgil Abloh lvmh
Getty Images / Pascal Le Segretain

LVMH is “eyeing stakes” in OFF-WHITE‘s parent company, New Guards Group, WWD reports.

If the rumors are true, the move would bring LVMH Moët Hennessy Louis Vuitton even closer to fashion’s main man, Virgil Abloh, the founder of OFF-WHITE and artistic director of menswear at Louis Vuitton.

New Guards Group Holding SpA is a Milan-based holding company that also looks after OFF-WHITE as well as the likes of Palm Angels, Heron Preston, and Marcelo Burlon County of Milan.

This isn’t the only venture on the cards over at LVMH at the moment, either. The company is reportedly also making moves to create Rihanna her own luxury fashion house.

Highsnobiety reached out to LVMH for comment. Stay tuned for further information as we have it.

In other news, this CALVIN KLEIN JEANS EST. 1978 set takes western to new heights.

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