Global fashion search platform Lyst has revealed its 2019 Year in Fashion report. The streewear-heavy dossier compiles the year’s biggest trends and brands, viral products, best collaborations, and much more.
On the brands front, Off-White™ was the world’s most-searched over the past year. Meanwhile, Bottega Veneta’s renaissance under the guidance of creative director Daniel Lee is underlined by its crowning as the year’s biggest breakout brand, beating out competition from the likes of Telfar and Pyer Moss. Going into 2020, Lyst predicts a big 12 months for brands including ALYX and Marine Serre.
Returning to work, Virgil Abloh can look back on a stellar 12 months. His IKEA collaboration was named as one of the best this year, taking place alongside sacai x Nike, Supreme x Stone Island, and Rick Owens x Birkenstock. Lyst states customers spent an average of $192 on a new pair of sneakers, which is a 39 percent year-on-year increase. The average spend on a T-shirt increased by 16 percent, up to $67.
Befitting the times, searches including sustainability-related keywords increased 75 percent year-on-year, with an average of 27,000 searches for sustainable fashion every month. Shoppers also searched for fashion reflecting the needs and tastes of diverse communities; “adaptive” and “modest” searches rose by 80 and 90 percent, respectively. There was also a 52 percent increase for the terms “genderless” and “gender-neutral,” in relation to fashion.
Celebrities continue to exert a huge influence in the fashion sphere. Timothée Chalamet came in at second place, ranking behind Meghan Markle; Haider Ackermann searches spiked a whopping 806 percent after Chalamet wore one of the brand’s suits, confirming the actor’s star power. Elsewhere, other Gen-Z idols featured highly; Zendaya ranked third, Billie Eilish fourth, and Cardi B fifth.
Other notable takeaways are the year’s hottest sneaker, the Alexander McQueen oversized sneaker, and the logo of the year, Fendi’s Zucca print.
According to a press release, Lyst arrived at its conclusions by “[tracking] over 200 million searches from 104 million shoppers, crunching queries and results split across 6 million fashion products from 12,000 online stores.”
As you’d imagine, there’s a ton to unpack and the above only scratches the surface. Find the full report here.