Following the release of her debut single, "Dead," rising indie pop singer Madison Beer returns with the official music video for "Say It To My Face," accounting for the second track from her upcoming debut EP. "Say It To My Face," which has already garnered over 1.4 million streams on Spotify alone, notes production from Grammy-nominated Fred Ball, who has worked with the likes of Rihanna and Madonna, among others.
The aesthetic was in turn shot in Beverly Hills and directed by Luke Gilford. Madison herself was then very hands-on during the entire process, even going so far as to cast the actors for the video.
“I'm so excited to reveal the video for Say It To My Face.” says Beer. “It’s kind of new territory for me. It’s more grown up than my previous videos, and super sexy. I was also really involved in the whole process from start to finish which has been awesome. I even got to cast all of the actors that are in the video! It's so important to me to feel like anything to do with my music is authentically ‘me’, which this video does, and I’m so proud of it.”
Madison, now 18, broke into the spotlight when Justin Bieber discovered and then shared her cover of Etta James’ "At Last."
Be sure to be on the lookout for more from Beer's debut EP.
For more music, here are 10 under the radar artists to discover this week.