Maison Margiela has opened a temporary pop-up store in New York City's SoHo. The Transitory Concept, open now, store will go through five different chapters pairing Maison Margiela collections with works from independent artists. After its run is over in July 2020, it'll become a permanent boutique, the third in NYC.

The first chapter of installation showcases two American artists, Jessi Reaes and Tabor Robak. Functional sculptures fro Reaves, which were first featured as part of the Artisanal Spring-Summer 2018 show, serve as seating throughout the store. Robak contributed a mini jumbotron that portrays the blurred lines between reality and virtual reality in our digital age.

A mirrored runway is suspended from the ceiling of the 2,200 square-foot space,, as well as infinity mirror boxes that have replaced the original first floor windows and function as accessory displays. A noise-excluding zone emits segments from Maison Margiela's podcast series The Memory of... With John Galliano from a sound cone. Black velvet curtains and white focus points also serve as spotlights for ready-to-wear apparel and accessories.

Maison Margiela Transitory Concept Store 1 Crosby Street New York, New York 10012


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