Its Gear Was Always Tough But Now It's Impressively Steezy
Marmot makes all-purpose gear. Now, traditionally, this would mean that the half-century-old sports equipment maker is interested in clothing that can handle a variety of outdoorsy activities like camping and bouldering. However, in a post-gorpcore landscape, the definition of all-purpose gear can be widened.
Time-honored outdoor brands like Marmot have accidentally found themselves as purveyors of fashionable attire for a young streetwear-leaning audience. And balancing the wants of this stylish set with the needs of the great outdoors makes for something truly versatile.
Marmot’s fall/winter 2025 campaign nails this balance of good taste and great performance.
The new seasonal collection is shot against the plain backdrop of a photo studio as opposed to in the wilderness, an early indication that this is going to present rugged clothing of the fashionable ilk.
Candid-looking models each wear hardy hiking-appropriate get-ups crafted from high-performance fabric maker Pertex’s Pro Shield material, or Polartec’s cozy fleece fabric, or weatherproofing by the foremost maker of waterproof membranes, GORE-TEX.
Still, there is more to Marmot FW25 than pure utility. In the fleece department, the shaggy texture of fleece is clashed with hard-shell technical fabric, almost creating an unconventional hybrid parka coat. Meanwhile, the more traditional fleeces are offered in tasteful shades of burnt orange or chocolate brown.
This deft use of color extends onto jackets, where a washed red hue is utilized for an insulated short parka with otherwise minimal ornamentation. Plus, there's the vivid purple of a long-length puffer jacket, its quilting hidden on the inside for a sleeker look.
Top all this off with a series of loose-fitting pants plus Birkenstock sandals, and the resulting campaign brings a casual wearability to otherwise function-driven designs.
Marmot isn’t a brand regularly brought up amongst those blurring lines between function and fashion. It’s other longstanding outdoor makers like Salomon, Arc’teryx, and The North Face who dominate that conversation. However, this is great evidence to start adding Marmot to that list.
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