When it comes to womenswear, Marques ‘ Almeida, to put it bluntly, is killing it right now. Since starting their own label in 2011, Marta Marques and Paulo Almeida have picked up the LVMH Prize for Young Fashion Designers, become one of fashion’s most coveted brands, and had their distinct raw-hemmed denim pieces ripped off by seemingly every fast fashion retailer under the sun (a compliment if ever there was one).
For SS17, which was unveiled at London Fashion Week, the duo presented a cultural mishmash that was held together by an overarching theme of streetwise sass. Lavish brocades, shimmering metallics, oversized striped shirting and leg of mutton sleeves collided in the Marques ‘ Almeida melting pot.
There was, naturally, a healthy smattering of the brand’s trademark shredded denim — this time reimagined via comically oversized jean jackets, bell-sleeved tops and pants with cinched ankles.
The brand’s disparate influences were all pulled together with modern-day styling — it’s a scattergun approach to design, sure, but this is 2016, and culture is all about curation — whether it’s meticulously thought out, or spontaneous and seemingly random. Marques ‘ Almeida’s cultural mishmash was a joy to behold, and with a start as strong as this, you can expect the brand to be a fixture on the global fashion circuit for quite some time.
- Photography: Adam Katz Sinding / Highsnobiety.com