McDonald's this week launched a brand new menu item in Australia, a $10.75 Wagyu beef burger, reports news.com.au. Marketed as a “world first limited edition burger,” the sandwich finds an Australian-bred Wagyu beef patty topped with a special sauce, cheese, bacon strips, caramelized onions, lettuce, and tomato, all between a gourmet bun.

Sounds decent, right? Well customers aren't exactly giving rave reviews for McDonald's Wagyu beef burger, insisting that it is "dry" and "tastes like cardboard." Many critics have thus taken to Facebook group Fatties Burger Appreciation Society to express their displeasure.

“Patty cooked to death sometime last week and presented with unmelted cheese, tomato, bacon, a crap ton of wilted lettuce and a smear of nondescript sauce on a dry oversized bun,” says Facebook user David Winch.

Another commenter added, “For a company knowing they need to up their game in the burger market (especially in Australia), Maccas look like they f**ked up with this one. Had one earlier on the back of all the hype. Haven’t had Maccas cardboard burgers for a while but thought I’d give this a shot even though I knew it was gonna be cardboard V2. It’s rubbish.”

In addition, others quickly made their way to McDonald's Facebook page to complain about the price point.

“Went to get one but not paying that much for it!,” one person posted. "Go to a proper burger place or cafe in Melb and pay $15 with chips and salad. Had one from Lilydale VIC, unfortunately it was dry as a bone. Sad. Just had it. 1/10.”

Conversely, Director of Supply Chain at McDonald’s Australia, Robert Sexton, told news.com.au that “The launch of this burger is further testament to our commitment to use local suppliers wherever possible.”

For more on McDonald's $10.75 Wagyu beef burger and the negative comments surrounding, visit news.com.au.

In other news, IKEA is now testing new food made from insects.