McDonald's this week launched a brand new menu item in Australia, a $10.75 Wagyu beef burger, reports news.com.au. Marketed as a “world first limited edition burger,” the sandwich finds an Australian-bred Wagyu beef patty topped with a special sauce, cheese, bacon strips, caramelized onions, lettuce, and tomato, all between a gourmet bun.

Sounds decent, right? Well customers aren't exactly giving rave reviews for McDonald's Wagyu beef burger, insisting that it is "dry" and "tastes like cardboard." Many critics have thus taken to Facebook group Fatties Burger Appreciation Society to express their displeasure.

“Patty cooked to death sometime last week and presented with unmelted cheese, tomato, bacon, a crap ton of wilted lettuce and a smear of nondescript sauce on a dry oversized bun,” says Facebook user David Winch.

Another commenter added, “For a company knowing they need to up their game in the burger market (especially in Australia), Maccas look like they f**ked up with this one. Had one earlier on the back of all the hype. Haven’t had Maccas cardboard burgers for a while but thought I’d give this a shot even though I knew it was gonna be cardboard V2. It’s rubbish.”

In addition, others quickly made their way to McDonald's Facebook page to complain about the price point.

“Went to get one but not paying that much for it!,” one person posted. "Go to a proper burger place or cafe in Melb and pay $15 with chips and salad. Had one from Lilydale VIC, unfortunately it was dry as a bone. Sad. Just had it. 1/10.”

Conversely, Director of Supply Chain at McDonald’s Australia, Robert Sexton, told news.com.au that “The launch of this burger is further testament to our commitment to use local suppliers wherever possible.”

For more on McDonald's $10.75 Wagyu beef burger and the negative comments surrounding, visit news.com.au.

In other news, IKEA is now testing new food made from insects.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.