ComplexCon and Agenda trade show founder Aaron Levant has been appointed as CEO of a new venture dubbed NTWRK, a new content, commerce and experience company that’s centered on e-commerce sales, hosted by celebrities, musicians and pop culture figures, along with a secondary division dedicated to experiences including pop-up theme parks, reports The Hollywood Reporter.

Levant hopes to create the next wave of video commerce. "Like Home Shopping Network, but what the Gen Z, millennial, mobile-first version of that looks like with highly curated taste and access to big personalities," he explained.

This new platform is planning to launch two short-format shows in the first year, to air between three and five days a week, with the first show dedicated to shopping, in conjunction with "top brands in fashion, tech, sneakers, toys and collectibles," while the second will be a late-night talk show that’s shoppable. "It’s the perfect way to bring brands and talent together to create storytelling," he said.

Furthermore, Levant sees that a strong collaboration can be achieved with Hollywood. "Beyond this being an interesting way to create content for consumer products, the exciting part is how we can create content for entertainment studios, support the launch of video games, big album releases, TV shows or films," he said.

NTWRK is scheduled to officially launch later this year, as the venture is backed by Warner Bros. Digital Networks and MSA Enterprises, whose investors include Jimmy Iovine, LeBron James, Arnold Schwarzenegger and more.

For the full story, head on over to The Hollywood Reporter.

In other news, adidas enters the top 100 most valuable brands worldwide.

What To Read Next

  • Image on Highsnobiety

    Kim Kardashian Weighs in on Balenciaga, Twitter Isn't Pleased

    Culture
  • Image on Highsnobiety

    Nicole McLaughlin's Putting Pockets on Reeboks

    Sneakers
  • Image on Highsnobiety

    Xiaomi 12T Pro Daniel Arsham Edition

  • Image on Highsnobiety

    At Nike, Virgil Abloh Lives Forever

    Sneakers
  • Image on Highsnobiety

    These GORE-TEX Sneakers Are Looking for a Spot in Your Rotation

    Sneakers
  • Image on Highsnobiety

    Jay Leno Is a Style Icon, Who Knew?

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.