Market research firm Kantar Millward Brown has published its annual BrandZ report, which ranks global brands based on their brand value, measured by brand equity and financial performance. Making this year’s top 100 is adidas, which squeezed in at number 100 after its brand value surged by 50 percent to $12.5 billion from $8.3 billion.
adidas’ rival Nike sits at number 29, dropping three places from last year but reversing last year’s slump in value. The U.S. sporting giant’s brand value is now $38.5 billion, up from $34.2 billion last year and $37.5 billion in 2016.
Among the top 10, Chinese companies saw the biggest growth. E-commerce site Alibaba, ranked ninth, saw its value nearly double, from $59.1 billion in 2017 to $113.4 billion, while Tencent in fifth place increased its value by 65 percent to nearly $179 billion.
Like last year, Google came out on top ($302 billion) ahead of Apple ($300.6 billion) and Amazon ($207.6 billion).
Visit BrandZ for the full breakdown.
Staying with adidas, the sportswear giant is re-releasing the OG Samba.
- Source: ISPO