After losing a battles to sneaker behemoths Vans and Nike, MSCHF is still pumping with its wild releases. The collective stays in high spirits for its 77th drop, blessing your palate with a priest and holy water on its side.

Blessings? Priest? Holy water? Hold tight. I'm getting there.

For its latest drop, MSCHF wants you to "get crunk on Christ" (they said it, not me) with its holy water-spiked seltzer beverage, appropriately named the "Sacred Seltzer."

The Sacred Seltzer — which launches in a $24 six-pack today on MSCHF's site — comes in three flavors: cherry, mango, and lime — all of which consist of 5% alcohol...and 95% priest-blessed holy water.

Yes, you heard me. MSCHF wasn't playing games when it said its Sacred Seltzer was a spiked holy water beverage. For Christ's sake, a real Catholic priest blessed the contents in compliance with the church's very-real standard procedure.

Don't believe me? MSCHF even has a video of the blessing, which took place in Los Angeles County, to prove it.

This isn't shocking coming from the brand with blood-toting "Satan Shoes," the holy-water "Jesus Shoes," and the Sunday Service Chic-fil-A meals served in "666" bags.

MSCHF lives for ruffling the feathers of the conservative Christians of the world, telling Highsnobiety, "Christianity is obviously a potent cultural element in the US and therefore attractive for us to play with."

If you couldn't tell that MSCHF enjoys poking at religion based its past drops, I'm sure its Sacred Seltzer is enough confirmation for you.

If not, there's always the MSCHF Sacred Seltzer site, which allows you to tweet at Pope Francis (but it's actually a tweet to MSCHF) and view the VeggieTales "Bible Story" collection if you're under 21.

What To Read Next

  • Image on Highsnobiety

    Julia Fox Stepped Out in a Jress & Joots

    Style
  • Image on Highsnobiety

    EXCLUSIVE: Let's Go! It's Matthieu Blazy's New Bottega Bag

    Style
  • Image on Highsnobiety

    The Stem Player Doesn't Need Kanye's Money

    Culture
  • Image on Highsnobiety

    Six Culture-Defining Designers Take on Timberland’s 6-Inch Boot

    Sneakers
  • Image on Highsnobiety

    It's Time to Stop Sleeping on NB's 580

    Sneakers
  • Image on Highsnobiety

    The Best Valentine's Day Gifts Gifts For the Gorp-Obsessed

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.