Identity is no small matter. Everyone from the largest conglomerates to the smallest mom- and-pop shops struggle to create a presence that will be remembered. The National Aeronautics and Space Administration (NASA) is no different. Formed in 1958, the foundling organization enjoyed early triumph when in 1969, Neil Armstrong became the first man to step foot on the moon.

Post Armstrong, however, NASA became temporarily lost for its next mission, and many wondered of its necessity after the race to the moon had been won. Around that time the National Endowment for the Arts (NEA) stepped in and made a push for a program they called the "Federal Graphics Improvement Program." NASA was among the first to enjoy the benefits.

In 1974 the NEA brought in design firm Danne & Blackburn, whom they charged with completely revamping NASA's identity. Owners Richard Danne and Bruce Blackburn delivered a complete manual of letterheads, typefaces, graphics and even language that was meant to help form a cohesive brand identity. This new identity was largely led by an innovative new logo referred to as the "Worm."

With the passage of time, NASA eventually moved away from the "Worm" and returned to its original logo, the "Meatball." However, 23 years after the rebranding, Pentagram's Jesse Reed and Hamish Smyth, who were in charge of last year's MTA Graphics Standards Manual reissue, reconnected with Danne & Blackburn and asked that the manual be turned into a hardcover book.

The new reissue will include a foreword from the designer, archival materials, and an essay from Christopher Bonanos.

Starting today, through October 5, the book will be available for $79 exclusively through the NASA Manual Kickstarter campaign.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.