If last year was any indication, Nike is really pushing Air Max Day. The celebration first debuted on March 26, 2014—three years before the 30th anniversary of the original Air Max 1. It feted the occasion with an exclusive Air Max 1 colorway, replete with a bright “Volt” sole and commemorative “3.26” stamp on the tongue. It’s a testament to Nike’s prescient marketing genius—what better way to get the sneaker community at large excited about new product while reminiscing about past hits?
From strategic collabs like the pink-infused COMME des GARÇONS x Nike Air Max 180 that debuted last fashion week, to modern silhouettes like the Air Max 270, it’s clear that dichotomy still applies to Air Max Day 2018. Today Nike unveiled the first slew of releases leading up to the celebration, and it’s a mix of Nike’s past, present, and future.
Some of the limited drops below have already hit shelves, but stay posted as we come closer to more releases at the end of the month.
Air VaporMax Plus
Mixing Sean McDowell’s cult-classic Air Max Plus—or “Tn”—design from 1998 with Nike’s newest sole that debuted just last year, this sneaker mixes a moldable mesh articulation with the lightweight VaporMax sole. The Plus’ signature “Tn” heel badge has been replaced with one that pays homage to the VaporMax.
Air Max 180 “Ultramarine”
First released in 1992, the sneaker’s 180-degree visible air sole returns in the familiar “Ultramarine” colorway on February 2 with its striking hot pink and purple contrasts on the upper.
Air Max 93 “Menthol”
Released in 1993 (duh), this minty colorway was initially called the “270,” as it exposed 270-degrees of visible air, and is where the newer rendition takes its name. The neoprene collar also placed an emphasis on fit, comfort, and pioneered today’s trend towards knit sneakers.
Nike Air Max 270
Designed with lifestyle in mind, the mesh upper rests on a 32mm heel bag—the tallest one Nike’s produced thus far—and offers more responsiveness in the step. Nike also calls this the first lifestyle air bubble from the Air Max range.
atmos x Air Max “Animal” Pack
Originally a pack from 2006, the atmos x Nike Air Max 95 and Air Max 1 were draped in mixed animal prints including zebra and leopard patterns. The pack returns for a March 17 release this year as the “Animal” pack 2.0.
Sean Wotherspoon x Air Max 97/1
Sean Wotherspoon’s Air Max 1/97 Vote Forward SW (one of the winners of our 2017 Highsnobiety Crowns) will be released in the weeks leading up to Air Max Day 2018. The design features the Air Max 1 sole unit, saddled with the 97 upper, complete with corduroy panels.
Air VaporMax 97
The hybrid Air VaporMax 97 pairs the iconic, bullet-train-inspired lines from the Air Max 97 with the revolutionary, full-length air unit of 2017’s Air VaporMax. You won’t want to miss the “Silver Bullet” version of this silhouette, which drops in the next few weeks.
For more Air Max news, check out why the Air Max 98 is poised for a big comeback.