Nike’s Chinese New Year Commercial Is a Clever Tribute to the Red Envelope Tradition
Nike‘s Chinese New Year campaign video is all about championing traditional family values, good manners, and (of course) a variety of kicks.
The commercial, which is yet to be officially released by Nike, shows the relationship between a girl and her aunt, who’s constantly trying to gift her niece a traditional red envelope (Hóngbāo). As the girl grows up, she tries not to accept the gift, repeatedly running a way while wearing various Nike silhouettes.
The clip arrives shortly after Nike released its colorful Chinese New Year collection. You can check that out here and watch the new commercial below.
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