For the 10th time Millward Brown ranked the most valuable brands in the world. Of course technology firms are leading the list with Apple having taking over Google again this year on the number one spot. Take a look at the Top 10 Most Valuable Brands 2015 here below:
1. Apple 2. Google 3. Microsoft 4. IBM 5. VISA 6. AT&T 7. Verizon 8. Coca-Cola 9. McDonald's 10. Marlboro
There are not many surprises here with big American brands leading the rankings. We of course took a closer look at the apparel and fashion brands included on the list and while the brands listed are no surprise, the rankings actually are. Nike is actually the No. 1 most valuable apparel brand. Not footwear brands or athletic apparel brand, but the leading apparel brand ahead of Zara, H&M, Ralph Lauren, Hugo Boss, Gucci and Tommy Hilfiger. It also beat Louis Vuitton, Hermès, adidas and Lululemon, who also sit on the Top 10 apparel brand list. See the Top 5 Most Valuable Apparel Brands 2015 here below:
1. Nike 2. Louis Vuitton 3. Zara 4. Hermes 5. H&M
The shift in rankings and rise of Nike certainly underlines a general trend in the industry, the rise of athletic footwear and so called “athleisurewear."