OFF-WHITE has launched a more budget-friendly capsule collection titled “For All.” Available from today, the new unisex line will be present at all OFF-WHITE stores globally including New York, Hong Kong, and Sydney.
The new subsidiary brand is said to include eight pieces: four hoodies and four graphic T-shirts, each embellished with the brand’s signature black and white stripes and quotations. Priced at $170 for the former and $95 for the latter, for many, the new price points still pack a punch. However, considering some of OFF-WHITE’s current pieces retail from $300 up to a whopping $800, “For All” could represent a new entry point into the luxury market for millennial shoppers.
Speaking to Business of Fashion, OFF-WHITE founder Virgil Abloh said of the range: “The price tier allows for a new customer to see themselves within the overall concept of the fashion label. OFF-WHITE can be luxury at a traditional luxury price point, or equally, it can be relevant at an affordable price point.” Abloh continued that he plans to release these collections “periodically.”
The news follows last year’s announcement of a tie-up with Swedish furniture giant IKEA, set to drop later this year. Let us know what you think of the new capsule below, and stay posted for further images of the pieces arriving soon.
In similar fashion news, H&M announces its new affordable luxury line, Nyden.
- Main & Featured Image: Business of Fashion
- Source: Business of Fashion