Francesco Ragazzi is obsessed with Americana. Before the designer made clothes with New Guards Group (the same guys behind Off-White and Marcelo Burlon’s County of Milan), Palm Angels was a book where Ragazzi photographed skate rats on Venice Beach. Ever since, Ragazzi has been channeling different tribes of American counterculture into a line of luxe-street clothing that’s sold all over the world.
For SS19, Ragazzi swapped Californian skate parks for Californian reserves, citing Yosemite National Park as a major inspiration point for the collection. He plastered all-American eagles and postcard landscapes over his pieces, and recreated tourist-essential safari hats, fanny packs and neck-strapped phone cases. These were thrown into the mix alongside rave-inspired tiny, tiny sunglasses (which, on closer inspection, were actually minute swimming goggles) and neon-hued nylon.
SS19 was titled “Recovery,” a hint at Palm Angels’ biggest move of the season: a linkup with American sportswear giant Under Armour, who used Celliant technology in its pieces in order to aid athletes bounce back after intense workouts. Under Armour’s involvement resulted in hoodies, track pants and tees, while the “Recovery” moniker, branded on oversized tags, dangled from Ragazzi’s models.
Palm Angels had some in-house sporty creations too: it offered up its own, velcro-strapped answer to Prada’s Cloudbust sneakers, and did so in a car park overlooked by the house’s Fondazione art complex.