Patagonia premieres its new film, Artifishal, a picture focusing on the future of wild fish and the environment that supports them. More specifically, Artifishal delves into the salmon’s road to extinction, in addition to threats posed by fish hatcheries and fish farms.

With the Josh Murphy-directed film, Patagonia implores decision makers to refrain from spending money on failed plans, but instead invest in science-based solutions that are more likely to save endangered wild salmon and orcas. This includes putting a stop to hatcheries, reducing harvest, and removing dams.

All of us, however, can help by buying wild salmon from well-managed, hatchery-free fisheries, eating smaller fish, refraining from purchasing Atlantic salmon or steelhead, which are predominantly farmed in net-pens or harvested from endangered populations, and choosing not to consume larger fish at the top of the food chain.

After watching Patagonia's Artifishal film above, you can sign the petition to protect wild fish here.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.