Environmentally conscious brand Patagonia will no longer be offering its corporate logo vests to companies that do not prioritize the planet. These vests have become a staple on both Wall Street and in Silicon Valley. Instead, Patagonia looks to align itself with corporations that are committed to community and bettering the environment.
News of Patagonia’s decision to distance itself from companies that are considered ecologically damaging broke this week when Binna Kim of communications agency Vested attempted to purchase Patagonia products for a client. Kim received a rejection notice informing that Patagonia will no longer be working with corporations that do not share similar environmentally conscious values.
“Patagonia has nothing against your client or the finance industry, it’s just not an area they are currently marketing through our co-brand division,” the statement reads. “While they have co-branded here in the past, the brand is really focused right now on only co-branding with a small collection of like-minded and brand aligned areas; outdoor sports that are relevant to the gear we design, regenerative organic farming, and environmental activism.”
It’s worthy of note that this particular rejection came from a third-party Patagonia supplier. Patagonia has since confirmed the policy change, however.
“We recently shifted the focus of this program to increase the number of Certified B Corporations, 1% For The Planet members and other mission-driven companies that prioritize the planet,” Patagonia told The Hill.
The publication also points out that Patagonia updated its mission statement just last year with hopes to “save our home planet.”
- Source: The Hill