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Highsnobiety

Pharrell's Goodtime Hotel Opening Was a Taste of Summer

in DesignWords By Isabelle Hore-Thorburn

This weekend saw the official opening of The Goodtime Hotel — Miami's new Wes Anderson-esque waterfront establishment by Pharrell Williams and nightclub mogul David Grutman.

With vaccine rollout in full swing, everyone from Bad Bunny and Kim Kardashian to the Beckhams and Chris Rock flocked to Miami to party like it was 2019 and celebrate the inauguration of South Beach's hottest new hotel.

Ahead of the opening, Williams and Grutman offered a taste of what you can expect from a stay at their dreamy new development. The N.E.R.D frontman explained that the hotel's library is “straight out of the mind of Margot Tenenbaum” while the poolside cabanas are unlike anything you've ever experienced before. Watch their walk-through below.

The 266-room hotel is sure to be a sought-after destination as the city opens back up and events such as Art Basel Miami resume IRL. Though, in the end, you might not want to leave the hotel grounds. The venue boasts a third-floor pool deck, lobby lounge, eatery, outdoor workout area, recording studio, and 45,000 sq. feet of retail space.

Whimsically themed rooms start from $166 per night. Take advantage of the promotional rate now at The Goodtime Hotel website.

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