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Brand: Pleasant

Season: SS18

Key Pieces: The No-Swell Motel graphic printed tee, “Staff” tee, and short-sleeve button-up shirt with an all-over female cartoon bikini graphic

Editor’s Notes: Surf-inspired clothing label Pleasant is back with their SS18 offerings after delivering its FW17 collection.

Dubbed “No-swell motel,” the Danish imprint presents another line of relaxed silhouettes suited for the warm season, consisting of graphic printed tees, patterned short-sleeve button-up shirts, shorts, crewneck sweaters, striped dresses for women and more.

According to Pleasant’s words, “Everybody needs a break and if the ocean can’t give you one there is always room at the ‘No-swell motel.’ In a classic ‘no tell motel,’ you silently check in and escape as soon as you’re done doing your business. Here it’s always happy hour, the pool never closes and you can stay in peace until the ocean eventually gives you a decent reason to get the hell out of there.”

If you like what you see, find the entire collection at Pleasant’s online store now.

In other style news, Stone Island plays with pastels for its SS18 “Marina” collection.

Words by Renz Ofiaza
Staff Writer

scribbling by day, architect by night