Mercedes-Benz is continuing its collaborative streak, this time partnering with Proenza Schouler for its latest collection of automotive-inspired apparel.

Following partnerships with some of the biggest names in streetwear including Heron Preston and Virgil Abloh, Mercedes has tapped Jack McCollough and Lazaro Hernandez, the designers behind Proenza Schouler, to continue its journey into fashion.

"There are many parallels [between fashion and automotive], but perhaps the area with the most overlap is in regards to design and function. Our goal as fashion designers is to create products that enhance a person’s life in some way, something that makes life easier, more comfortable, and potentially creates conditions where one could perform at peak personal levels," McCollough and Hernandez tell us. "The automotive industry strives towards these same goals, and the optimization of the human experience is something we are all working towards, regardless of the medium."

Inspired by the great American road trip, the collection is titled The Power of Two and plays with the recognizable Mercedes-Benz logo. Each of the pieces are responsibly made, designed to "be loved and last," and is also designed to be gender-neutral.

To view this external content, please click here.

"Our foray into sustainable initiatives at Proenza Schouler got us thinking about working on a collaboration that celebrated this approach in other industries," the designers continue, adding that Mercedes-Benz has always been synonymous with craftsmanship and is aspirational – a luxury that is very appealing and exciting. "

"When Mercedes-Benz approached us, we were immediately interested. The idea developed into a capsule collection based around our shared values of sustainability and responsible production practices. Our design process began with finding sustainable materials that retained an element of luxury, and are crafted using clean, responsible practices."

The campaign is fronted by Laura Dern and her son Ellery Harper, and highlights each of the limited-edition pieces reinterpreted through the Proenza Schouler lens. "The world has changed, and we know better, so it’s important to have these conversations, and find ways to innovate through responsible production and design."

"We are still learning, and we know that we aren’t alone in this. It’s inspiring to see iconic brands like Mercedes-Benz leading discussions around sustainability in the automotive field."

The Proenza Schouler x Mercedes-Benz apparel collection will be available from November 9, globally on Proenza Schouler's website, as well as at Saks Fifth Avenue in New York, London's Selfridges, as well as at Mercedes-Benz's brand space in Munich.

What To Read Next

  • Image on Highsnobiety

    Tracking Ben Affleck's Unexpected Sneakerhead Journey

    Style
  • Image on Highsnobiety

    Is Tiffany & Co. Blinging Out Nike's Air Force 1?!

    Sneakers
  • Image on Highsnobiety

    Gucci Names Sabato De Sarno as New Creative Director

    Style
  • Image on Highsnobiety

    A Priest Says He Heard Rihanna Playing in Hell

    Culture
  • Image on Highsnobiety

    Lacoste & ASICS Took Over COMME des GARÇONS Shirt FW23

    Style
  • Image on Highsnobiety

    Kiko Kostadinov & Marc Jacob's Heaven Are Up to Something

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.