Last year's PROJECT Show in Las Vegas.
PROJECT Show
2 more
Last year's PROJECT Show in Las Vegas.
PROJECT Show
Highsnobiety

Coming off a thought-provoking show at New York’s Javits Center, Highsnobiety heads to PROJECT Las Vegas to continue coverage of next season’s trends and what’s coming up in the world of contemporary menswear.

PROJECT Las Vegas will once again be held at the Mandalay Bay Convention Center from February 5-7, and we’ll be on the ground uncovering dope, new brands and checking in on what established players in the game are cooking up for next year — like G-Shock, Champion, Timex, and ‘90s skate brand éS shoes. Other labels joining the N:OW space, a curated section of streetwear-focused brands both established and on the rise, are Korean imports ADD Seoul and Wkndrs, along with Taiwanese outfit Weavism.

On top of being your eyes and ears on the floor, on February 6 at 3 p.m. we’re hosting another panel session — this time to discuss denim’s place in streetwear and beyond now that the internet has all but erased subcultures. Titled ‘Where Does Denim Go Now That Subcultures No Longer Exist?’ the discussion will again be led by Highsnobiety Co-Founder Jeff Carvalho and joined by Brock Cardiner, Highsnobiety’s editorial director in Los Angeles, Maurizio Donadi, creative director at Atelier & Repairs, and American Rag founder Mark Werts.

Together, they’ll explore what jeans signify in an era where anything goes — where digital life allows you to curate your own identity rather than what you choose to share.

If you’re in town, make sure you swing by PROJECT Las Vegas for a discussion you won’t want to miss.

Words by Daniel So
Branded Content Editor

Not always there when you call, but I'm always online.