You have to be active in the streets to truly know them. And to be active you need a hustle that creates a dynamic, symbiotic relationship between you and the streets. As part of its Run the Streets campaign, PUMA is giving a voice to key creative individuals who represent their city through hard work and hustle.

PUMA has been a streetwear leader for decades; perhaps most notably New York’s b-boy and hip-hop scenes adopted the brand’s sneakers as early as the 1980s. And it's continued to prove its worth in recent years by working with pioneering artists such as The Weeknd and Rihanna, as well as streetwear custodians including Patta, Trapstar and Daily Paper.

But the streets aren’t just run by the rich and famous, and so PUMA is also shining a spotlight on young individuals leading the way, innovating and inspiring others within their field. First up: British photographers Isaac Cambridge and Jake Millers.

In two new videos, Isaac and Jake discuss what it takes to run the streets in their respective cities and unsurprisingly it’s a constant grind. However, the potential payoffs are priceless and the message is clear, keep striving and own yourself and your city.

Watch the videos above and find out more via PUMA’s website. Show us how you're running your streets by tagging @PUMA on Instagram and using the #RunTheStreets hashtag.

We Recommend

  • Image on Highsnobiety

    Spherical Jackets? Light-Sensitive Sneakers? Meet Anrealage x PUMA

    Style
  • Image on Highsnobiety

    The PUMA Slipstream Returns to the Streets

  • Image on Highsnobiety

    Running Heritage Meets Noughties Energy In The PUMA Velophasis Bionic

    Sneakers
  • Image on Highsnobiety

    GORE-TEX Incoming: nanamica x PUMA Suede VTG

    Sneakers
  • Image on Highsnobiety

    PUMA's VELOPHASIS Sneakers Get the Big Smoke Introduction

    Sneakers
  • Image on Highsnobiety

    BEAMS' New PUMAs Aren't Pre-Distressed — They're Pre-Destroyed

    Sneakers

What To Read Next

  • Image on Highsnobiety

    Julia Fox Stepped Out in a Jress & Joots

    Style
  • Image on Highsnobiety

    EXCLUSIVE: Let's Go! It's Matthieu Blazy's New Bottega Bag

    Style
  • Image on Highsnobiety

    The Stem Player Doesn't Need Kanye's Money

    Culture
  • Image on Highsnobiety

    Six Culture-Defining Designers Take on Timberland’s 6-Inch Boot

    Sneakers
  • Image on Highsnobiety

    It's Time to Stop Sleeping on NB's 580

    Sneakers
  • Image on Highsnobiety

    The Best Valentine's Day Gifts Gifts For the Gorp-Obsessed

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.