rag & bone announces the introduction of a new concept in the brand's Omotesando, Tokyo location.

Open to the community on March 30, the New York brand teams up with Verve Coffee Roasters to give customers a fusion between retail space and coffee shop atmosphere. The Verve Coffee Roasters space will be equipped with a menu that will be continuously refreshed, with staples such as coffee and grab-and-go snacks.

As you can see in the gallery above, the interior of the coffee shop takes hints of modernist architecture of the 1950’s juxtaposed with custom Northern European vintage furniture. The store is situated over three floors and carries the brand’s women’s and men’s denim, ready to wear, footwear and accessories.

The first floor is filled with hanging mannequins, peg walls, television screens. The second-floor atmosphere is set with art along the wall by Japanese graffiti artist SUIKO, with additional designs found in the changing rooms.

In keeping with rag & bone’s curation of authentic talent, the brand commissioned stylist Yohei Usami to consult on the interior of the new space. The brand also tapped renowned Japanese artist Verdy to design the first of an ever-evolving rag & bone coffee logo which the brand plans to update on a quarterly basis, working with different artists. The logo can be found on Rag & Bone tee-shirts and sweatshirts as well as on novelty cups and tumblers, allowing customers to take a piece of their experience home.

The rag & bone x Verve Coffee Roasters shop and refreshed rag & bone store will launch with an industry and community focused event on March 29. The store is located at 5-12-3 Jingumae Shibuya-ku, Tokyo 150-0001.

In other news, H&M is reportedly sitting on $4.3 billion worth of unsold clothing.

What To Read Next