Highsnobiety
Your Highsnobiety privacy settings have blocked this YouTube video.

For footwear that’s been bridging the gap between high tops and high-octane style, it’s hard to beat the Reebok Freestyle. Beginning as a 1980s aerobics shoe but rapidly expanding to sidewalk stardom under its “5411” nickname, the Freestyle Hi has been a sneaker that’s been a ladies-only fan favorite for over three decades. In honor of the 5411, Reebok turned its Union Square shop into a full-on party on the (rather fitting) evening of May 4.

Walking in, the store was covered in custom art by Tokyo-based illustrator Rimo, setting the aesthetic tone for the day's celebration. Kicking the festivities off with a bang, Reebok ambassador and self-professed sneakerhead Teyana Taylor stopped by the store before the closing hours to chop it up with Freestyle fans. Hanging at Reebok’s Union Square location from 4 to 6 p.m., Taylor got up close and personal, while guests were treated to a musical performance by the multi-hyphenate DJ Amrit.

After the store closed up shop for the day, the party really started to heat up. LA’s DJ Orange Calderon took over the speakers from 8 to 9:30 p.m, passing the torch to native New Yorker DJ Kitty Cash to close out the night. Considering that the Reebok Freestyle has always celebrated women who embody style and success in all that they do, the female-focused musical lineup fit the festivities in more ways than one.

But top notch performances from some of the world’s best DJs weren’t the only perks at this Freestyle celebration. Lucky guests were treated to limited-edition, “5411” T-shirts and tanktops—not to mention their own pair of Reebok Freestyle His.

Even if you couldn’t make the event on May 4, Reebok made sure that everyone had a chance to get in on the celebration. With a public-facing party on May 5, Reebok kept the momentum going for visitors at its Union Square location. Boasting limited-edition gifts with in-store purchases, a custom photobooth, and a super-rare sneaker giveaway featuring shoes signed by Teyana Taylor, fans of all stripes were able to experience a little bit of Freestyle Fever for themselves.

Scope what went down on 5/4 with the photos and video above, and head over to Reebok’s Union Square store right this minute to grab a pair of Freestyles for yourself.

We Recommend
  • Botter's Genius Reebok Line Is For the Youth (EXCLUSIVE)
    • Sneakers
  • Reebok Hit Upon a Quietly Incredible Sneaker-Clog
    • Sneakers
  • From New Balance to Reebok, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • The Streets & Reebok’s Sneakers Have Been a Long Time Coming (EXCLUSIVE)
    • Sneakers
  • From Nike to PUMA, Browse This Week’s Best Sneaker Releases
    • Sneakers
What To Read Next
  • COMME des GARÇONS' New ASICS Shoes Look Like, Well, COMME des GARÇONS ASICS
    • Sneakers
  • Clipse x Carhartt Is the Merch Collab Deserving of Hip-Hop's Finest Reunion
    • Style
  • SS25 Simply Finds Kiko Kostadinov In His Zone
    • Style
  • Dior's Gargantuan New Sneakers Aren't For the Faint of Foot
    • Sneakers
  • LOEWE SS25 Stars the Most Incredible Pants of All Time
    • Style
  • Story MFG.'s ASICS Sneakers Are Humble Perfection
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.