LA-based brand RHUDE has joined forces with fellow California outfit, Maxfield, for a limited run pop-up shop. Open to the public beginning last night, the space draws inspiration from a pharmacy and the way hyped drops have become a drug for younger generations.
As many are now willing to go virtually anywhere to get their latest fashion fix, the interactive installation at Maxfield houses video game and a pharmacy-inspired RHUDE capsule.
[UPDATE] July 19, 2018 9.30 a.m. EST: This article has been updated to remove mention of a Bang & Olufsen speaker that is being sold at the pop-up. The project was executed without the brand’s consent. Bang & Olufsen is not involved in the RHUDE x Maxfield pop-up.
In other style news, tactical utility vests are summer’s next big flex.