Rich Paul and New Balance cooked up another 550, and it's quite beautiful if we do say so ourselves.
In 2021, the collaborators dropped off one of the cleanest takes on New Balance's star sneaker silhouette, rendering it in white with hints of varying blues. Even Paul's partner, megastar singer Adele, couldn't resist.
Now, Rich Paul's next New Balance 550 collaboration is here, presenting us with a — if we may — mauve-alous take on the model.
As you can see, the Rich Paul x New Balance 550 "Forever Yours" arrives in an almost-tonal mauve purple look, with a white midsole breaking up the monochrome potential. Still, it's a very nice and terribly soothing palette.
On Paul and New Balance's latest 550, smooth suede takes over the upper, whereas the previous 550 collab boasted a mesh and leather build.
Fans can still count on that traditional branding on Rich Paul's purple 550s, though, like the New Balance logos on the midsole and the collaborative sign-off on the tongue. And on the heel, a "RP" rose graphic comes into full bloom.
Rich Paul's New Balance 550 "Forever Yours" are slated to drop on July 14 at New Balance. It'll be accompanied by effortless apparel options like a t-shirt, hoodie, camp collar shirt, quarter-zip jacket, trackpants, and shorts realized in the collection's tasteful palette and blooming with rose motifs.
Paul's relationship with the Boston footwear label is only growing, In addition to designing shoe collabs, the famed sports agent is now also co-author of Klutch Athletics, New Balance's new athlete-first sportswear brand.
Now, Paul's back to perfecting the 550 with another fire colorway. It's a beautiful thing that New Balance and Paul got going here.
This article was published on June 29 and updated on July 10
