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German environmental advocacy group, Robin Wood, recruited ad agency, Grabarz & Partner, on a campaign aiming to raise awareness around the destruction of animals’ habitats.

The end result was a trinity of CGI visuals of animal silhouettes fused together with the ecosystems in which they live and the human actions that are destroying them, hinged on the copy “destroying nature is destroying life.”

From arctic drilling killing off the polar bear to deforestation leaving deer homeless, the message is simple, visually powerful and poignant, and shows that advertising doesn’t always have to be serve vapid consumerist profiteering.

For more morally-sound advertising, check out these Reporters Without Borders ads featuring real-life authoritarians making obscene gestures.

Words by Aleks Eror
Contributor