Rowing Blazers and American heritage brand Lands’ End have teamed up for a limited-edition capsule collection. The collaboration features three American-made rugby shirts inspired by archived designs from Lands End time as the outfitter for the USA Eagles in the late 1980s.
“Rowing Blazers and Lands’ End might seem at first blush to be at opposite ends of the spectrum,” says Rowing Blazers founder Jack Carlson in the press release. “Lands’ End is based in Dodgeville, Wisconsin and pioneered the American catalogue; Rowing Blazers is based in SoHo and in some ways has more in common with streetwear brands. But I’ve always loved Lands’ End, and there’s a lot of very meaningful shared DNA. ”
Each shirt builds on Lands’ End’s legacy while tapping into the irreverent NYC street style Rowing Blazers continues to craft. The 100% cotton features stripe patterns with a RGYB color scheme and custom patchwork. The collection also comes with a weekend bag in Land’s End’s trademark Seagoing Duffle construction.
Carlson continues, “Perhaps most importantly, the rugby shirt has become a key category for both brands. I think Lands’ End should be credited in no small part with introducing the rugby shirt as a staple of the American wardrobe; taking it from a niche or novelty item, and making it a true staple.”
The Lands’ End x Rowing Blazers limited-edition collection will debut on September 5, with a new limited-edition rugby shirt releasing every month through November. The collection will be available for purchase at rowingblazers.com, landsend.com, and at the Rowing Blazers Clubhouse in New York.