For its latest ad, Samsung is taking a direct hit at Apple customers. Entitled “Growing Up,” the video follows an Apple fan from his first iPhone in 2007 all the way up to 2017, when he decides to make the switch to Samsung.

All of the common Apple-Samsung comparisons over the years are covered. In 2010, his phone runs out of storage space, in 2013 we see the huge screen difference between the two phones, in 2016 both a Samsung and an iPhone fall into water, with only the iPhone needing to be thrown in a bowl of rice. Finally, 2017 sees him eyeing up Samsung’s cordless charger before finally moving to Samsung.

Watch the video above and let us know your thoughts in the comments section below.

If the Samsung ad didn’t convince you, check out the 12 must-have accessories to pimp out the iPhone X.

  • Main & Featured Image: Samsung / YouTube
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Berlin-based writer and Rihanna enthusiast.