The impact technology has had on the fashion industry is huge. From the way we produce to what we produce with and how we consume and interact with our clothes—technology has, and will no doubt continue to, shape the future of fashion. In recognition of this phenomenon, Swedish label Axel Arigato has joined forces with Samsung on a tech-meets-fashion capsule collection fronted by Kanye West collaborator Teyana Taylor.

Having gone against the grain since the beginning by foregoing the seasonal cycle in favor of dropping new styles on a weekly basis, Axel Arigato is continuing to demonstrate its strength as a digitally native fashion label by teaming up with the tech giant. The collection brings the two brands together for the first time to highlight one particular consequence of the merging of the worlds of fashion and tech: transparency.

”As a fashion brand, we are constantly inspired by the world surrounding us. Today we see transparency through a generation always online, technology has given power to a new mindset for everyone,” explains Axel Arigato co-founder Max Svärdh.

To launch the collaboration, Axel Arigato enlisted up-and-coming photographer Kito Muñoz to shoot 27-year-old musician/actress/dancer Taylor alongside Korean model Wooseok Lee in a series of futuristic images that leave little to the imagination.

The theme of transparency is brought to life literally in a limited edition capsule comprising five see-through designs. This includes an oversized PU jacket and trousers that feature drawstring cuffs, spacious pockets, and zippers printed with the Arigato x Samsung logo. Alongside apparel, the drop offers an exclusive transparent take on Axel Arigato’s “Clean 90” sneaker and a three-point utility belt bag, both of which feature the unit number (1-200) printed on the sole and on the strap respectively. The final piece of the collection is a Samsung Galaxy S9 that boasts a see-through back and Arigato x Samsung branding.

The collection drops on September 13 at its Stockholm flagship and will be available to cop online from September 17.

Words by Lucy Thorpe
Associate Branded Content Editor
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