For many brands, Pride month is the time of year to quickly put up an all-inclusive agenda. But for Savage X Fenty, it's always been in their DNA. So it only makes sense that this Pride collection is one of the few that is actually for the LGBTQIA+ community.
The colorful new collection, Savage X Pride, is the house's first Pride offering. It features 25 new pieces, each catering to and in celebration of the LGBTQIA+ community, spanning jockstraps, Love First thigh high stockings, rainbow-colored whips, underwear, and loungewear – all size-inclusive of course. Prices start at $16.95 but remain affordable, with the most expensive at $69.95.
Celebrating individuality and diversity, the range’s campaign stars members of the LGBTQIA+community such as Gigi Goode, Jazzelle Zanaughtti, Jazzmyne Robbins, couple Rahquise Bowen and Ahmad Kanu, Noah Carlos, Yusef Williams, Aya Brown, Jaslene White Rose, Elíseo Equihua, Dexter Mayfield, MaryV Benoit, and Zachary Tye Richardson.
“Pride is all about appreciating your authentic self. I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members, and fans,” Rihanna shared in a press release.
For further evidence that Savage X Fenty is actually invested in its audience – rather than capitalizing on a movement – proceeds from Savage X Pride will actually go back to the community it serves. In partnership with Rihanna's Clara Lionel Foundation, every purchase from the Pride range will help the LGBTQIA+ organizations GLAAD, The Audre Lorde Project, The Caribbean Equality Project, INC., TransLatin@ Coalition and Trans Wellness Center to make a lasting change within the community.