Brand: Skepta x Nike

Model: Air Max Deluxe SK

Key Features: A black and white TV static-patterned upper, reflective detailing, full-length red Max Air unit, black outsole, “NEVER SLEEP ON TOUR” detailing on the medial side, and “12:00PM JUN 09 2014” detailing on the lateral side.

Release Date: September 8

Price: $190

Buy: Nike's EU SNEAKRS app and select European retailers such as Solebox, Sneakersnstuff, and END. (see full list below), with additional pairs available in North America at NikeLab 21 Mercer in NYC, Concepts, Dover Street Market, and KITH

Editor’s Notes: UK grime MC Skepta has an ongoing partnership with Nike that has seen him release two Air Max models already: the 97/BW SK and the Morocco-inspired Air Max 97 SK.

The third collaboration is the Air Max Deluxe SK, which the MC first unveiled via Instagram Stories.

The static-like print on the upper is inspired by the music video for single “That’s Not Me” and, according to Nike, “also embodies Skepta’s insomniac-like mind when he’s on tour.”

On the lateral forefoot, the Air Max Deluxe marks the time and release date of “That’s Not Me.” On the other side, Skepta’s wakeful tour lifestyle is represented by the words “NEVER SLEEP ON TOUR.”

It appears the release will also be available in women's sizes, with Skepta's colleague and manager Grace Ladoja appearing in the shoe's promo campaign, which can be seen at

Check out on-foot shots courtesy of Solebox above.

Where to buy

Nike SNKRS Nike SNKEAKRS (Germany, Spain, UK, Netherlands, France, Italy) Sneakersnstuff Solebox KITH Concepts Dover Street Market atmos BSTN Bodega END. Foot District Foot Patrol Hanon Livestock mita Social Status Titolo

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.