Brand: Skepta x Nike

Model: Air Max Deluxe SK

Key Features: A black and white TV static-patterned upper, reflective detailing, full-length red Max Air unit, black outsole, “NEVER SLEEP ON TOUR” detailing on the medial side, and “12:00PM JUN 09 2014” detailing on the lateral side.

Release Date: September 8

Price: $190

Buy: Nike's EU SNEAKRS app and select European retailers such as Solebox, Sneakersnstuff, and END. (see full list below), with additional pairs available in North America at NikeLab 21 Mercer in NYC, Concepts, Dover Street Market, and KITH

Editor’s Notes: UK grime MC Skepta has an ongoing partnership with Nike that has seen him release two Air Max models already: the 97/BW SK and the Morocco-inspired Air Max 97 SK.

The third collaboration is the Air Max Deluxe SK, which the MC first unveiled via Instagram Stories.

The static-like print on the upper is inspired by the music video for single “That’s Not Me” and, according to Nike, “also embodies Skepta’s insomniac-like mind when he’s on tour.”

On the lateral forefoot, the Air Max Deluxe marks the time and release date of “That’s Not Me.” On the other side, Skepta’s wakeful tour lifestyle is represented by the words “NEVER SLEEP ON TOUR.”

It appears the release will also be available in women's sizes, with Skepta's colleague and manager Grace Ladoja appearing in the shoe's promo campaign, which can be seen at

Check out on-foot shots courtesy of Solebox above.

Where to buy

Nike SNKRS Nike SNKEAKRS (Germany, Spain, UK, Netherlands, France, Italy) Sneakersnstuff Solebox KITH Concepts Dover Street Market atmos BSTN Bodega END. Foot District Foot Patrol Hanon Livestock mita Social Status Titolo

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