Snob Diaries is a personal recap of seasonal fashion and cultural events around the world, told through the lens of our staff and close friends. For Alpinestars' 60th Anniversary Party, Highsnob's own Mike Seegars takes us through his weekend in Los Angeles.
This past weekend, I flew to Los Angeles to check out the 60th Anniversary party for the iconic Italian motorsports brand Alpinestars. After landing, I hopped in an Uber and went straight to my hotel to unpack and get ready for the night.
Like previous Snob Diaries, mine also starts with a delivery to my hotel room. Inside the special Alpinestars box are two tees, a hat, and what will become my latest motorcycle jacket. We all have staple pieces, so this was a big moment since I ride my motorcycle daily. I’ll probably be wearing this piece for years to come.
Wearing a moto-jacket is a great fashion statement, but it’s even better when it’s actually functional.
Before heading to the party, I need to make my proper rounds in LA. I pick up my motorcycle for the weekend and head to Dover Street Market for my first stop. I trot around the store, eventually finding the optimal area to take an obligatory DSM mirror pic before having an impromptu iPhone 15 photoshoot outside.
Next, I take a quick trip to Highland Park for some fantastic Taiwanese food from Joy. Be sure to try the beef scallion sandwich and the Dan Dan noodles next time you’re in the area–– thank me later.
Fast forward to the evening, I pull up to Bike Shed Moto Co., where we’ll celebrate 60 years of Alpinestars. As one of the primary innovators in the motorsports industry for years, I’ve always admired the brand’s style and ethos, so being able to step out for this event was huge for me.
Upon arrival, you couldn’t help but notice a slew of assorted bikes of all different makes and sizes. Inside, it was an ode to Alpinestars’s impact on the motorsports industry. On display were several attractions and exhibits that showcased the apex of racing attire.
My friends and I also noticed plenty of reference material the brand has infused into its expansive catalog, from fashion to culture and everything in between.
While at the party, I ran into TOMBOGO, Utopia’s Cho, and Dillion Gerstung; all decked out in Alpinestars apparel and accessories.
I also took a moment to casually flick up with Alpinestars founder and owner Gabriele Mazzarolo, and naturally, we connected over our shared love of Ducati motorcycles.
The following day, we capped off the trip with the SUPERMOTOCROSS Final. Heading over to the Alpinestars area, I quickly found the highlight of my trip: A pair of custom Alpinestars moto boots referencing the Air Jordan Black Cement 3s made for motocross racer Chase Sexton calling out his hometown Chicago Bulls, by far the coldest motorcycle boots I’ve ever seen.
We also received a preview of the latest Anti Social Social Club x Alpinestars collaboration after we saw Jett Lawrence, the future motocross GOAT, locked in before the final races.
I’ve fully immersed myself in racing in the past couple of years, so I was excited to witness such an amazing SUPERMOTOCROSS event; the races were fast-paced, aggressive, and beyond entertaining to watch.
All in all, the weekend was well worth the trip. Till next time, LA, and shoutout to Alpinestars!