Highsnobiety

Snoop Dogg is taking his culinary journey to the next level. The iconic rapper has launched his very own wine called “Snoop Cali Red” in collaboration with Australian wine company 19 Crimes.

Snoop Cali Red is the debut wine release of Snoop’s multi-year partnership with the Australian wine brand, and 19 Crimes' first-ever Californian wine. The collaborative beverage was announced back in April and released in the US this weekend. According to Food & Wine, the red wine blend includes 65 percent Petite Syrah, 30 percent Zinfandel, and 5 percent Merlot for $12 a bottle.

“I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans,” Snoop wrote in a press release. “It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”

This is the latest step in Snoop's immersion into the food world. In addition to co-hosting a cooking show with Martha Stewart, Snoop released his own cookbook From Crook to Cook in 2018.

Snoop Cali Red is now available to shop 19 Crimes.

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