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joe kay cop or drop Soulection kanye west

Following John Geiger and the Higher Brothers, Soulection’s Joe Kay is next to take part in Highsnobiety’s Cop or Drop series.

When he’s not deciding whether to purchase or pass on some of the hottest trending items, Kay is running the widely known digital music radio brand, Soulection. He’s hosted hundreds of the brands radio episodes on Apple Music’s Beats 1 Radio since 2015, and helped organize the company’s first ever music festival amongst other feats.

On this episode of Cop or Drop, the Soulection cofounder let’s us know if it’s worth swiping his credit card for Tom Sachs new Nike shoe, A-COLD-WALL x Nike Zoom Vomero +5 Redox, Kanye West’s Sunday Service Merch, Samsung’s Vertical TV, the Burluti Porsche 911, Loewe sunglasses, Lil Wayne Bape x Ugg shoe, a Weatherhyde reversible tent, and lastly, a Beach cocoon inflatable chair.

To see what Joe Kay would and wouldn’t cop, watch the video above.

Words by Kyle Hodge
Staff Writer

New York based writer that pops flavor and drips sauce.