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H&M Taps The Weeknd to Front Its Spring Menswear Line

in StyleWords By Graeme Campbell

After enlisting the help of Chance the Rapper for its eagerly anticipated collaboration with KENZO, which drops this week, Swedish fast-fashion giant H&M has turned to the hip-hop world for inspiration yet again, this time tapping The Weeknd for a spring collaboration.

The "Spring Icons Selected by The Weeknd" range will feature key items handpicked by Abel himself, with H&M remaining tight-lipped on any details deeper than that. What is clear, however, is that 2017 promises to be a huge year for the superstar as his fourth major-label album campaign and mammoth European and North American tour both get underway.

Yesterday was a busy day for The Weeknd. Not only did he announce his world tour, but he also dropped a new track, "All That Money", with fellow XO artist Belly.

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