After enlisting the help of Chance the Rapper for its eagerly anticipated collaboration with KENZO, which drops this week, Swedish fast-fashion giant H&M has turned to the hip-hop world for inspiration yet again, this time tapping The Weeknd for a spring collaboration.
The "Spring Icons Selected by The Weeknd" range will feature key items handpicked by Abel himself, with H&M remaining tight-lipped on any details deeper than that. What is clear, however, is that 2017 promises to be a huge year for the superstar as his fourth major-label album campaign and mammoth European and North American tour both get underway.
Yesterday was a busy day for The Weeknd. Not only did he announce his world tour, but he also dropped a new track, "All That Money", with fellow XO artist Belly.