For Spring/Summer 2015, Korea's thisisneverthat designed its collection around a story. Entitled "Lake on Fire," the concocted plot is portrayed in a short film involving three teenage characters - Emmanuel, Florian and Andrea - whom the clothes were made for. Witnesses to a strange and unlikely crime, the boys give their accounts of what they saw: a man clothed in a black trench coat set fire to a lake in a forest where they happened to be biking in the middle of the night. Fleeing from mischief, they race to the streets, now filled with reporters and police cars.
The collection itself is a wide range of graphic pieces styled with five-panel caps, bucket hats, sandals and slides. thisisneverthat even collaborated with JanSport on a backpack and PUMA on two sneakers (a black and multi-camo Trinomic XT2+), which took a year in the making.