Brand: Under Armour
Model: Curry 6
Key Features: Full-length speed plate, HOVR cushioning technology, sole adorned with snowflakes, insole featuring drawings of snowflakes.
Release Date: December 26
Buy: Under Armour stores in the US, China and South Korea, as well as online and the UA app.
Editor’s Notes: Under Armour this week unveils the latest colorway of Stephen Curry's new signature sneaker, the Curry 6. The "Christmas in the Town" iteration is not only a nod to the holidays, but also Steph's ties to the city of Oakland.
This particular colorway of the Curry 6 is considerably special because it is a collaboration between Stephen, Under Armour, and sneaker customizer Devlin Braswell (aka Dee-Nyce) and his Fly Boys Couture Club class, which inspires youth to join the the world of sneaker and fashion design. Ages 8 to 13, Dee's FBCC kids looked to Lake Tahoe as snowy inspiration for the shoe, opting to go with a white upper and blue midsole that points to the white snowcaps of surrounding mountains floating above the icy blue lake. From there, the Curry 6 welcomes unique snowflakes representative of each child in the class, implementing them on the sneaker's sole. The insole features snowflakes as well, drawn by the kids, in addition to a holiday-themed Oakland tree.
Steph's "Christmas in the Town" Curry 6 arrives initially on December 22 at the SC30 Oakland pop-up shop in downtown Oakland on 9th Street at Broadway (472 9th Street). The sneaker then comes to Under Armour stores in the US, China and South Korea, as well as online and the UA app on December 26.
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