Sneaker resale makes some sense, sure, in so far as limited numbers of covetable kicks mean that there just aren't enough shoes to go around, driving up the price. But Oreos and app invites? Crazy. Still, if someone's willing to pay scalper prices, there's always going to be a reseller in the wings. On today's edition of who's buying what for how much??, we have actual Home Depot buckets, being flipped at boutiques across Japan.
Now, this isn't necessarily a new practice. Japanese "select shops," stores that sell various curated products, have been reselling the buckets long enough that some Japanese vacationers have realized the cost-effectiveness of buying straight from the source. Still, there's a booming market of secondhand buckets, each one usually going for about ¥1,600 (nearly $15), nearly five times more than American retail of $3.78.
UNITED ARROWS' koti imprinthas now joined the fray. koti normally sells outdoorsy goods from labels like Goldwin and Freewaters, but it also dishes out secondhand items that include other plastic buckets that are all restricted to one piece per customer akin to a hyped sneaker drop. A retailer the size of UA diving into the strange secondhand Home Depot bucket market is testament to the ongoing demand, if nothing else.
Indeed, much like the Western demand for Japanese exclusives like The North Face Purple Label, Japanese customers crave things that their Western counterparts take for granted. Case in point: the Converse Chuck 70, a shoe that's always in demand in Japan because of the divide between Nike-owned Converse and independent Converse Japan.
You'd think the ultra-premium Converse Addicts available in Japan would be good enough, but the grass is always greener and the Home Depot buckets are always... oranger.